What exactly is Anchor Text? SEO is an extremely complicated field which consists of many thousands of tiny details. But, anchor text is probably one of those information. In SEO phrases, anchor text is any text which connects to a site.
Anchor texts are not the key word stuff alt tags that you see on your own header. Anchor texts are hyperlinks to your site. They may seem as”click here” or”read more”. However, I recommend”read more” since it creates the ideal impression for a human being. This makes it much easier for your visitors to understand what you’re attempting to communicate.
Anchor texts used to connect without worth. They used to be links that just worked for SEO reasons, but today we understand they’re worthless if your target is to create an excellent record or build targeted email lists. You can still use anchor text in a link keyword and building study, however. Link building and keyword research still get the job done, obviously. However, you should not do anchor text links any longer, because they make it impossible to target the right people with your links.
Thus, what should you replace anchor text in links with? Well, you have to replace them with other strong key terms or phrases, rather something which describes what your page or site is all about. It is OK for your anchor text to mention your own brand, your product, or your niche. However, don’t overdo it.
Now, back into the first problem: when Google looks at anchors, it presumes that all hyperlinks are precise match and therefore the best. This is actually false, because some links are not precise match and are not very useful. These anchor texts may show up in Google’s internal search engine results, however they won’t appear in their internal results. So what do all this mean to you? You must stop using these anchor phrases and start using something like”used” instead, or”referral” instead.
A lot of internet marketers have figured out the way to beat Google at its own game, which means you shouldn’t have too much trouble beating Google in receiving the maximum rank possible. All you need to do is get the exact match domains, titles and key words and never under any circumstances include anchor text in your URLs. Another day I was talking to someone in my offline company who was beating Google at its own game and he told me about all the markets he’d optimized and ranked well that Google doesn’t even show in its rankings. That is where he had been beating Google in, and you’ll be able to follow his exact links and find exactly the same results, if you would like. Read more about Using Anchor Links with the Divi Builder here.