1- Be cordial and courteous. Remember, the aim is to be social. Treat your virtual pals as you would treat those you have face-to-face contact with. Don’t be sarcastic or a smart aleck in your tweets and posts.It does come through to the reader. Also, don’t type in all caps. Not only is it hard to read it comes across as shouting and no one likes being yelled at.
Left unattended, the wild wild difesa della brand reputation and “search” is a relatively uncontrollable aspect of your reputation, unless of course you make and attempt to control it.
The videos. While everything seems to be covered well enough with diagrams and pictures, they also have some of the major tasks on video. I like this approach because either Pam or Tobin walks through the process, step by step, on the video and I can see exactly where they click their mouse or which button needs to be pressed to continue. Sometimes gurus rush through steps because they think that everyone knows the basics online. While I’m not a newbie, I still appreciate a little hand holding to get through the big stuff.
Instead of visiting your website and other related links, visit the sites that are not connected to you that list your name. This will allow you to see what others have posted about your company, both good and bad.
Not to say that SEO is not useful. The key is to not rely on it wholly, but instead to follow what several other successful Internet businesses are using-a mixed and complementary search engine marketing method. This style still makes use of the SEO way to rely on Internet spiders and carefully placed keywords. But it also accesses valuable paid search, online public relations, and other strategies.
Gather knowledge. Harvest knowledge sources that you can use to draft blogs, and for posting on social sites. This will show your customers that you are knowledgeable and helpful.
All of this gets your law firm prepared for the internet. Search engine optimization can get traffic to your firm’s web site, but it takes professional design and branding to convert traffic into new cases.